Tholi Prema Mania: Record Pre Release Business for Varun Tej

Mega young hero Varun Tej coming into theaters on February 9 with his latest film ‘Tholi Prema’. Mega audinece are never forget the title ‘Tholi Prema’, because power star Pawan Kalyan scored blockbuster with same title in 1998. Varun Tej using his Babai title after 2 decades. This film is all set for grand release on February 9. A debut director Venku Atluri directs this movie. Famous producer BVSN Prasad produced this film. Famous director cum distributor Dil Raju acquired this film theatrical rights.

Generally, Dil Raju distributed films on Nizam and Uttharandhra. But, he take all AP+TG areas theatrical rights with this film. This is first time a distributor releasing a film in two Telugu states.

Dil Raju acquired two states distribution rights for a decent amount of 18+ crores. This is a fantastic deal for Dil Raju because he gets these rights for low cost than expected. Varun Tej scored blockbuster with Fidaa in Dil Raju banner. That film collected more than 50 crores.

Generally, producer fix theatrical rights of a movie based on hero previous movie collections. But, BVSN Prasad sell this film theatrical rights for half amount when compared to Fidaa movie collections. This is because results of some recent big movies in Tollywood. Dil Raju doesn't want to take risk by such market tactics and he buys film on capability of original market.
After release, Dil Raju may give share in his profits to producer BVSN Prsad. This seems to be safe game for distributors when we mind huge losses to distributors by recent films.

Hot beauty Rashi Khanna is playing female lead role in this movie. Creative Cinemas NY acquired Tholi Prema overseas theatrical rights. Overall, this movie theatrical rights sold out for more than Rs 23 crores. This movie facing huge competition from another mega compound hero Sai Dharam Tej’s Intelligent.

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